CAP Score Guidelines
Using Google’s Search Quality Evaluator guidelines as inspiration, this rating system assesses every link acquired against three holistic metrics in order to determine an unbiased score. Nothing else like this exists in the SEO industry.
Scoring System
Using a combination of CAP and DA to ensure our backlink profile is supporting our overall E-A-T score and Topical Trust Flow, this rating system will assess every link acquired against three metrics in order to determine an unbiased score. These three metrics will be:
The content’s expertise in terms of contextual relevance
The anchor texts keyword relevance
The hosting page’s trustworthiness as a reflection of The Zebra