In an ever-expanding, ever-globalizing, and more specifically, Westernized world, social media has become inescapable. Facebook has become a center for communication, sharing, and information collection that has spread to all reaches of the world. Youtube is a platform for social justice, music, and collaboration, while more and more employers review your LinkedIn more than a resume. Twitter has transformed civil rights, communication, and connection. However, there is a deeper beast, dark creature at play. Because of the increasing speed of the Internet, all of this social media is quite literally instantaneous, and therefore it feeds our vanity, our sense of entitlement, and the belief than anyone and everyone is an authority on any subject.
But is it possible to drown out the noise? As Drucker says, “communication has proven as elusive as the unicorn.” What is more, does our twitter count constitute any sort of rational authority and direction?
In another direction,just like any other drug, watching your twitter follower count rise, your tweets be reposted, and your thoughts shared across the globe can create an addiction. There are literal pleasure sensors that go off in your brain when someone follows you, or likes a picture. Some of the most successful marketing campaigns are defined by the response on Twitter– you either get people talking about your product, or the consumers talk back to you (one of the many advantages of having active receivers).
In terms of a marketing team, what’s truly remarkable about Twitter is that you have all the channels, audiences/consumers, and feedback you can ever want, and the process to run it is virtually free. But often, because of Twitter’s widespread net, as the consumer it is too late to know the rabbit hole you’ve fallen down, until its too late.