Communications: the prison we build

In an ever-expanding, ever-globalizing, and more specifically, Westernized world, social media has become inescapable. Facebook has become a center for communication, sharing, and information collection that has spread to all reaches of the world. Youtube is a platform for social justice, music, and collaboration, while more and more employers review your LinkedIn more than a resume. Twitter has transformed civil rights, communication, and connection. However, there is a deeper beast, dark creature at play. Because of the increasing speed of the Internet, all of this social media is quite literally instantaneous, and therefore it feeds our vanity, our sense of entitlement, and the belief than anyone and everyone is an authority on any subject.

But is it possible to drown out the noise? As Drucker says, “communication has proven as elusive as the unicorn.” What is more, does our twitter count constitute any sort of rational authority and direction?

In another direction,just like any other drug, watching your twitter follower count rise, your tweets be reposted, and your thoughts shared across the globe can create an addiction. There are literal pleasure sensors that go off in your brain when someone follows you, or likes a picture. Some of the most successful marketing campaigns are defined by the response on Twitter– you either get people talking about your product, or the consumers talk back to you (one of the many advantages of having active receivers).

In terms of a marketing team, what’s truly remarkable about Twitter is that you have all the channels, audiences/consumers, and feedback you can ever want, and the process to run it is virtually free. But often, because of Twitter’s widespread net, as the consumer it is too late to know the rabbit hole you’ve fallen down, until its too late.

2 Comments, RSS

  1. Sarah Demers March 28, 2016 @ 11:24 am

    Hi Taylor, I like how you brought up Twitter and Facebook in relation to the point Drucker makes about communication being increasingly elusive. It’s interesting to consider how the majority of online communication is indeed through the modes of such social media giants, where our posts and comments are broadcasted for all to see. You make a really good point about the entitled perspective that is built in to our easy access to these communication platforms. And what are the true motives of communication online, when as you point out, so much action is taken to gain likes and comments.

  2. lisaashleyblog March 29, 2016 @ 11:12 am

    Social media has most definitely changed the way that we communicate today, in every way. I think that this change has definitely brought upon good things, but along with the good always comes the bad. I have found myself recently becoming very dependent on social media, and that want or need to be accepted by the online community, but at what cost? The minutes add up into hours, and when you look back at all of the time that is spent posting pictures and forming tweets, what have we really gained? I can’t help but think that I could be using my time for something more productive than updating my followers on how my day was or what my cat is doing.

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